Instagram is once again going back to its roots, or at least, borrowing heavily from someone else’s playbook. Because this time, it’s not just a feature. It’s a whole new app. Instagram has started testing a new standalone app called Instants, focused entirely on sharing disappearing photos and short videos with friends.
What is Instagram’s new Instants app?
The concept is simple. You open the app, take a photo or short clip, and send it instantly. No filters, no heavy edits, no overthinking. The content can only be viewed once and disappears, or expires after 24 hours if unopened. The app is currently being tested in select regions like Spain and Italy, which suggests this is still very much an experiment rather than a full global rollout.
Instagram Instants / Google Play StoreIn terms of positioning, Instants feels like a mix
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