It’s never easy watching a big swing miss. But this one? This one stings a little differently because Apple had every resource in the world to make it work, and it still couldn’t.
According to MacRumors, Apple has quietly stepped back from the Vision Pro. Not discontinued it — the M5 model is still sitting on shelves at $3,499 — but the internal teams that built and maintained it have been scattered across other projects, and there are currently no plans for a next-generation model. For all practical purposes, the Vision Pro experiment is on ice, possibly permanently.
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The M5 update that arrived in late 2025 was supposed to be the device’s second chance. A faster chip, a better band, some meaningful display improvements. Instead, it landed with a thud. Consumers weren’t buying — literally — and return rates were reportedly unlike anything Apple had
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