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Netflix’s streaming era began way back in 2007, right around the time the company had delivered its billionth DVD by mail (a copy of Babel to a woman in Texas). That’s the year when the company began development of an app that would allow you to watch video-on-demand content on your actual TV, rather than in a window on your PC via Internet Explorer—or whatever the hell browser you happened to be using during the George W. Bush administration.
Internet speeds and interest built and, by 2011, the company had moved fully away from its DVD-by-mail business as streaming took on a life of its own. While distribution rights for streaming content were, and remain, wildly different than for physical copies, the potential of streaming was obvious: Netflix would offer something like the breadth and depth of its DVD library, minus
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