Fresh off the back of the runaway success of Quiet on Set, the boss of Investigation Discovery (ID) has said the network is matching streamers on true crime budgets.
Jason Sarlanis, who runs the Warner Bros. Discovery network, recalled a time when “Netflix was aggressively over-paying” in the true crime space, noting that “they would be the first to admit they wanted to dominate in the space.”
But he said ID is these days willing to match on spend. “With [David] Zaslav behind us we are told, ‘You need to get hits don’t let money get in the way,’ so we have been going toe to toe with every streamer in competitive bidding situations,” Sarlanis told Content London.
At the same time, he said ID’s deep-seated knowledge and experience in the space has allowed the channel to “find gems” that the streamers aren’t chasing.
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