EXCLUSIVE: While Super Bowl LIX is setting new records for national ad rates, John Stamos and streaming tech firm Zeam are taking a more targeted approach to the big game.
The star is appearing in an ad for the company (watch it above) airing in more than three dozen markets served by Fox affiliates. In both 15- and 30-second versions, the spot will appear in multiple positions before, during and after the game itself. While it will cost just a fraction of the $7.5 million average for a single 30-second spot on the national broadcast, financial details are being kept under wraps.
The company, like many small and medium-sized businesses is aiming to run a version of the kind of targeted campaign that is common in digital and streaming, only on traditional linear TV. Markets set to run the ad include New Orleans (host city of the game),
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