Rum has had a splashy role in Johnny Depp’s career.
First, there was the Pirates of the Caribbean franchise — “Why is all the rum gone?!” — and then came the Hunter S. Thompson adaptation The Rum Diary. Depp has now written another chapter, or poured another shot, with the launch of Three Hearts Rum, a premium Caribbean-inspired rum founded in partnership with his longtime friend Bobby DeLeon.
It’s not just another quick hit celebrity spirits brand. Depp and DeLeon have been swirling the idea around for years with the intent of creating something with meaning that honored their bond as well as the heritage of rum from the Caribbean, a place where Depp has spent considerable time across two decades (on his own private island in the Bahamas named Little Hall’s Pond Cay). Their creative process gained traction in the wake of the devastation caused by hurricanes
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