EXCLUSIVE: If you recognize the name pocket.watch, you likely associate it with YouTube, its anchor distribution partner since the kids programming outfit was founded in 2018.
Now, the company is expanding its slate of creator-based fare to premium streaming outlets like Hulu, Peacock and Amazon Kids+.
Pocket.watch, founded by Chris Williams, who runs it as CEO, has a stable of 53 creator brands reaching 1.2 billion subscribers with 855 billion lifetime views. Williams in a past chapter was an exec at Disney and also co-founded two other startups, including Maker Studios, that were acquired by the media giant.
The move to leverage popular creator brands like Ryan’s World, Love, Diana, Daniel LaBelle, and MeganPlays in new streaming environments has paid dividends. Hulu, which last year completed an integration into Disney+, has nearly doubled its tally of pocket.watch titles since 2023. It just added six new titles
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