“This is for Korea and Koreans everywhere,” KPop Demon Hunters director Maggie Kang emotionally declared while accepting the Oscar for best animated film Sunday night.
The Korean-Canadian filmmaker, along with her co-director Chris Appelhans and their cast, have been on a nearly yearlong promotional run for the Netflix-Sony Pictures Animation film after it became a surprise hit for the streaming platform. K-pop fans, unsurprisingly, seemed to be the first to tune into the film when it premiered on Netflix. As the summer went on, the general public started to pay attention, and its success only skyrocketed, earning it the title of Netflix’s most-watched film ever.
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