Fox may be getting into the direct-to-streaming business, but it has no plans on competing with the likes of Netflix, Peacock, or Disney+.
Fox CEO Lachlan Murdoch spoke to a Morgan Stanley conference Monday, where he framed the company’s surprise foray into streaming as a plan to supplement the traditional pay-TV business, and similar to the plan outlined by Venu, the ill-fated live streaming sports service that Fox, Disney, and Warner bros. Discovery announced last year.
“We’re not trying to attack cable,” Murdoch said. “In a perfect world, we wouldn’t have any traditional cable bundle subscriber switch to our DTC. Now, if they do, we’re gonna be made whole … But that’s not our intent. Our intent is to really go after the people that are not currently in the system. And so similar to Venu, the aspiration is really in the single, mid, single digit millions of
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