Land Rover is bringing back the Freelander name, but it’s no longer just a single SUV. The new Freelander EV lineup will operate as its own label, with six models planned over the next five years and the first set to arrive in China later this year.
This comes through its joint venture with Chery, and it marks a sharper push into the premium electric space. Instead of leaning on legacy models, it’s building a full range designed for fast rollout and modern expectations.
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China sits at the center, with a new Shanghai headquarters and factory upgrades already underway to support production scale. The original Freelander once led Europe’s SUV segment, but this version is being rebuilt as a global electric contender with a different audience in mind.
Six EVs on a tight timeline
The rollout plan sets an ambitious pace. Six vehicles are scheduled
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