EXCLUSIVE: The Taylor Sheridan universe continues to expand at Paramount with Sunday’s promising launch of Landman.
The series, which dramatizes the oil boom in the heart of west Texas, delivered 5.2M cross-platform same-day viewers, according to Paramount Global. The company says that, on streaming alone, it’s the biggest global series premiere for Paramount+ in two years, since 1923.
Landman joins Tulsa King and 1923 as the top three biggest launches in Paramount+ history. When accounting for three days of viewing, it also became the best domestic premiere ever for the streamer, Paramount says.
The series not only debuted on Paramount+, it also received an extra lift with a linear airing following the second episode of Yellowstone Season 5B. Sheridan’s inaugural series made its highly anticipated return last week and has been raking in viewers, up to 21M for the premiere episode in just three days.
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