The HBO Max name is rising from the grave.
Two years after the streaming service controversially rebranded as Max, Warner Bros. Discovery announced at its upfront presentation in New York at Madison Square Garden on Wednesday that Max will officially be renamed to HBO Max.
“The powerful growth we have seen in our global streaming service is built around the quality of our programming,” Warner Bros. Discovery president and CEO David Zaslav said. “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead.”
Photo Credit: Warner Bros. Discovery
The name change will mark a return to normal for the streamer, which launched in 2020 under the HBO Max name and gave subscribers access to material from many other notable Warner Bros. brands, including Cartoon Network, Adult Swim, DC Entertainment, and more. However, in 2023, the service
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