Nostalgia is in full force at Disney. Following the successful launch of the Scrubs revival on ABC and Hulu, the revival of another popular single-camera comedy of the 2000s, Malcolm In the Middle, got off to a strong start, logging 8.1M views globally in the first three days to become the #1 season premiere across Disney’s streaming platforms Disney+ and Hulu so far this year.
Malcolm in the Middle: Life’s Still Unfair, which is available on Hulu in the U.S. and Disney+ internationally, also recorded the second biggest season premiere on Disney+ in LATAM ever (behind Loki S1) with 3.6M views after 3 days in the region.
The April 10 debut of the four-episode revival also drove interest in the original series, which saw viewing rise by 18M hours in the last week, a 107% increase vs. the previous week. Disney reports 1M+ engagements, 17M views, and
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