There was HBO Go. Then there was HBO Now. Then there was HBO Max. Then there was Max. But now, the streaming platform will become… HBO Max. Wait, what?
“With the course we are on and strong momentum we are enjoying, we believe HBO Max far better represents our current consumer proposition,” Casey Bloys, chairman and CEO of HBO and Max Content, said at Warner Bros. Discovery’s annual upfront on Wednesday. “And it clearly states our implicit promise to deliver content that is recognized as unique and, to steal a line we always said at HBO, worth paying for.”
Yeah, we know! That’s why it was called HBO Max in 2020!
The rebranding vortex that has plagued WBD’s streaming home has made figuring what is or isn’t an HBO original a chore for the last few years. Despite pivoting to the Max name in 2023, HBO remained a brand within the streaming service
...
Keep reading this article on Polygon.
