Recognizing live sports is key to future streaming bundling strategies, Warner Bros. Discovery has pulled plans to charge Max ad-free subscribers extra for sports and news content.
On Wednesday, the studio announced Max, at least for now, will offer sports and new content at no additional cost to standard and premium tier subscribers in the U.S. market. At the same time, beginning March 30, the B/R Sports and CNN Max content will no longer be available on Max’s basic with ads tier.
In January, CNN chief Mark Thompson outlined plans to launch a new streaming service for the cable news brand, saying in a memo that it would be “a new way for digital subscribers at home and abroad to stream news programming from us on any device they choose. The exec added, “It’s early days but we’ve already established that there’s immense demand for it not just
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