Max‘s Director for Local Original Productions in Spain has vowed the move back to the HBO Max moniker “doesn’t change the creative focus.” Instead, he predicted it would amplify the quality on the streamer.
“Many of you are asking what has happened,” Jose Maria Caro said at Conecta Fiction in Spain today about the decision, which was announced in the U.S. last month. “What does it change mean? Well, we cannot lose the value of HBO because it means many things to many people. It contributes a lot of value.”
Warner Bros Discovery announced in May it was moving away from Max and back to the HBO Max moniker that the global streamer had launched with in 2020. The rebrand is taking place this summer, and Caro said the move was a significant one.
“What’s in a name? It really matters to our editorial line,” he said,
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