We knew it was coming this year, but we’re now one step closer to the long-awaited Australian arrival of HBO’s streaming platform Max, with media agency EssenceMediacom appointed by Warner Bros. Discovery to handle the service’s local media strategy.
As reported by Mumbrella, Max is expected to hit Aussie shores in the first half of 2025, bringing with it a vast media portfolio comprised from the likes of HBO, Warner Bros., Discovery, the DC Universe, Animal Planet and more.
“When Max arrives in Australia, it will be home to some of the world’s best and most loved content,” said Warner Bros. Discovery’s Sasha Mackie, senior director of marketing for Australia.
Thankfully, it seems EssenceMediacom has the chops to bring Max home, having secured the gig following a competitive pitch. “This premium value proposition needs a media agency who is up to the task of getting
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