Max Will Get “More Assertive” Around Password Sharing This Year
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WBD’s streaming boss JB Perrette said messaging around the Max password sharing initiative will start getting “firmer and more visible to subscribers over the months to come.”
So far a password sharing crackdown is limited to the U.S. retail subscriber base and the messaging is still “very soft,” he said on a call with analysts after Warner Bros. Discovery’s Q1 earnings. He expects to see benefits from the “extra member” rollout 2025 and into 2026 but didn’t put any figures on
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