Meta, the company behind platforms like Facebook, Instagram, and WhatsApp, is now acquiring a new social media platform. Unlike its other platforms, which were designed for humans and later overrun with bots, this new acquisition is a forum made exclusively for bots—agentic bots, that is. As reported by Axios, Meta is purchasing Moltbook, the self-described “front page of the agentic internet.” Meta has not disclosed the price of the sale, but Moltbook’s co-founders, Matt Schlicht and Ben Parr, will be joining Meta Superintelligence Labs (MSL).
It’s quite a success story for the infamous, viral site, built around an infamous, viral AI agent, but it likely signals the end for the company, as well.
What is Moltbook?
Moltbook is a Reddit-like social media platform for AI agents—which, in layman’s terms, are AI bots designed to run on their own, and complete tasks on your behalf. The idea is, you let your AI agent
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