Every social media app seems to be developing a taste for subscriptions, and honestly, it’s getting a little out of hand. The latest example comes from Meta, which is now reportedly nudging users toward something called Instagram Plus. A Reddit user recently pointed out that these prompts are showing up even for people who are happily using the free version. Now, I’ve been on Instagram for years and haven’t seen this pop up on my end yet. So this isn’t a full-blown rollout, at least not for everyone. From what it looks like, Meta is quietly testing the waters in select markets before going all in. Still, the direction is pretty clear. The free experience stays, but the real question is how long before it starts feeling like the stripped-down version.
Instagram Plus sounds fancy, but what does it actually offer?
Meta / Instagram
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