Meta is scaling back and qualifying its use of the Motion Picture Association’s trademarked PG-13 film rating for Instagram Teen Accounts. It appropriated the 60-year-old moniker last fall to reassure parents amid controversy around youth engagement on the platform.
Meta agreed to “substantially reduce” its references to the PG-13 mark and add a disclaimer that reads in part: “We didn’t work with the MPA when updating our content settings, and they’re not rating any content on Instagram, and they’re not endorsing or approving our content settings in any way. Rather, we drew inspiration from the MPA’s public guidelines, which are already familiar to parents.”
“There are lots of differences between social media and movies,” the disclaimer says. “Our content moderation systems are not the same as a movie ratings board, so the experience may not be exactly the same.”
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