Meta wants you to pay for WhatsApp now, and it’s already testing the waters

WhatsApp has been free for over a decade, but Meta is starting to change that. The company is testing a paid subscription tier called WhatsApp Plus, and if you haven’t heard about it yet, you probably will soon. The rollout was first spotted by WABetaInfo, and Meta’s own Help Center page has since confirmed some of the details. 

So, what do you actually get?

Right now, WhatsApp Plus is mostly about personalization. Subscribers get access to premium stickers with special effects, the ability to swap out the app’s themes and icons, and a custom ringtone option for specific contacts. You can also pin up to 20 chats instead of the usual limit, and get more granular control over chat list alerts and notification sounds.

It’s cosmetic-heavy for now, but WABetaInfo notes that Meta is actively exploring more features for the premium tier, so this

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