Alan Mruvka’s vertical video platform Verza TV is already moving beyond verticals. Not that it’s leaving the portrait-mode shorts format behind.
Verza TV, founded by the cofounder of E! Entertainment Television, just launched in December. Today, what the company is internally calling “Verza 2.0” is upon us, which includes horizontal videos and a complete shift to user-generated content, The Hollywood Reporter has learned. So, yeah, YouTube + YouTube Shorts, essentially, just on a much, much smaller level. (To be fair, compared with YouTube, even Netflix is on a much smaller level.) Verza TV is positioning itself as “the digital theatre for the next generation,” and says this transition will make the mobile-first platform scalable.
At launch, Verza licensed 80 Singapore-made microdramas from an international distribution company. It was something of a strange choice for the first U.S.-based (at the time of announcement, at least) microdrama
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