Greta Gerwig’s Narnia film is getting a two-week, global run in Imax theaters next year.
However, don’t get too happy that this is a change to Netflix’s stance on theatrical runs for its original movies.
Netflix co-CEO Ted Sarandos said that there is “no change at all to our theatrical strategy.”
“Our core strategy is to give our members exclusive first round movies on Netflix. The Narnia Imax release is a release tactic. We routinely release movies and theaters a couple of weeks before to qualify for awards, to meet festival requirements and to prime the publicity pump a bit. In the case of Narnia, it’s a two-week special event, I think it’s very differentiated from other runs, because I doubt anyone has a screen as big as an Imax screen at home,” Sarandos said Tuesday during the company’s call to discuss fourth-quarter earnings.
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