The 28-day theatrical window for Greta Gerwig‘s Narnia Netflix movie isn’t expected to hurt its Imax ticket sales according to the large format exhibitor’s CEO, Rich Gelfond.
Quite often distributors like to keep audiences in the dark on movie PVOD and streaming release dates in advance so that such intel doesn’t impact a movie’s potential box office.
In what is arguably a first for Imax, Gerwig’s feature take of C.S. Lewis’ classic is getting an exclusive two-week global run in the large format across 1,000 auditoriums in 90 countries on Nov. 26, 2026 with a streaming debut to follow on Netflix on Christmas Day.
“Imax is so differentiated from the streaming experience,” said Gelfond today at a Cannes luncheon, “I don’t think we’re concerned that the streaming window is going to cannibalize.”
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