As NBC News ramps up its subscription streaming product, it is beginning to turn to independent journalists and creators to help it maintain relevance in key areas.
The broadcast news division on Tuesday announced a deal with the popular technology journalist Joanna Stern, who will contribute to NBC News platforms even as she builds out her own independent media company.
Stern left her longtime home The Wall Street Journal last month to launch her own venture.
Stern will become chief tech analyst & contributing correspondent for NBC News, according to a memo to staff from president of editorial Rebecca Blumenstein (who notes that she hired Stern back at the Journal to succeed the legendary Walt Mossberg).
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Blumenstein noted that her hire is likely the first of many to come, as independent journalists on platforms like Substack, Beehiiv, TikTok, Instagram,
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