2025 has only just started, but NBCUniversal‘s chairman of advertising sales Mark Marshall is already thinking about 2026.
It’s easy to understand why. 2026 is the 100th anniversary of NBC, and next year the network will have the Super Bowl and the Winter Olympics. It will have the NBA and NBA All-Star Game, it will have the FIFA World Cup on Telemundo, the Ryder Cup golf tournament, the WNBA Finals, the Big 10 championship, and BravoCon.
That’s a lot of tentpole events in a short period of time, and Marshall says that marketers are already talking to NBCU about how they can buy in.
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