Given the choice between paying more or watching ads, people are choosing ads.
Ad-supported tiers are proving to be popular with streaming customers. New data from subscription analyst firm Antenna shows that 46 percent of Discovery Plus, Disney Plus, Hulu, HBO Max, Netflix, Paramount Plus, and Peacock subscribers in the US are paying for ad-supported plans, and that around 75 percent of subscribers have at least tried them.
Many streaming services have ad-supported tiers — HBO Max launched its $9.99 ad plan in 2021, followed by Netflix’s $6.99 and Disney Plus’s $7.99 plans in 2022, for example. But in its Q2 2025 State of Subscriptions report, Antenna notes that half of the big streaming platforms it analyzed didn’t offer an ad-supported plan two years ago, and only a third of subscriptions to services that did were for an ad plan. Comparatively, 71 percent of net subscriber additions over the
...
Keep reading this article on The Verge.
