Netflix is marking the two-year anniversary of its launch of advertising by revealing that its ad tier now reaches 70 million monthly active users globally, up from 40 million as of mid-May.
The plan also accounts for more than 50% of new sign-ups in the territories where the advertising option is available, Netflix said.
Given the price point of $7 a month in the U.S., which is at the low end of the general entertainment streaming market, the ad-backed tier has been a consistent driver of overall subscription growth. The company has added more than 35 million subscribers over the past year. It does not break out subscribers by tier, and in 2025 will stop reporting subscriber numbers altogether.
The stats and a number of other updates were shared in a blog post this morning by Amy Reinhard, President of Advertising at Netflix. “There has been
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