Netflix may have cracked down on password sharing, but the streaming giant is now embracing clip sharing as it launches a new brand campaign.
Netflix says that it is launching a new product feature Monday, called “Moments,” which will allow users to quickly save their favorite moments from Netflix series and films. Users can then rewatch those moments at a glance, or share them to platforms like Instagram, Snapchat and Facebook, with just a click.
When a user shares a clip on another platform, anyone who follows them can click their post and immediately be taken to that scene in their own Netflix app.
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Moments is designed for mobile devices, and is live on Apple iOS today, with Android set to follow in the next few weeks. Users who want to save a scene can just click “moments” at
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Keep reading this article on Hollywood Reporter.