Netflix is introducing a new advertising system which employs generative AI, and they could get invasive.
The plan is to improve ad relevance by using AI to offer experiences that are more useful to the viewer.
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The reality, it sounds like, could be interactive midroll and pause overlays interrupting your viewing experience.
This isn’t coming to those who can afford to pay for the ad-free version, but it sounds like will be automatically introduced for those that have ad-supported Netflix.
How do the Netflix AI ads work?
After Netflix launched its own in-house advertising platform last month, it has been working towards more”creative” ad tech.
The idea is that these new generative AI created ads are going to merge with the Netflix shows to create interactive experiences for viewers.
Currently it’s been relatively easy to ignore or move on from ads on Netflix. This update
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