Film viewership among Netflix‘s APAC subscribers grew by nearly 20% in 2024, said Minyoung Kim, Netflix’s head for APAC content (excluding Korea).
Speaking at the streamer’s APAC showcase in Tokyo, Kim added that more than 100 APAC films peaked in Netflix’s global top 10 list for non-English films throughout 2024. These have included titles like Korea’s Uprising, Indonesia’s The Shadow Strays and Japan’s City Hunter.
Overall, Netflix members globally watch an average of seven films a month.
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Kim also highlighted the expansive cultural impact that the streamer’s film slate has produced across Asia. For example, when Netflix’s live-action adaptation of the popular “City Hunter” manga series premiered in April last year, sales of the original manga, including both digital and hard copies, went up by 900%.
Looking ahead, the streamer is set to expand its offerings across Asia
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