As expected, Netflix boasted quite an impressive audience for its two Christmas Day NFL matchups.
The Chiefs-Steelers and Ravens-Texans put up an unduplicated audience of nearly 65M U.S. viewers on December 25, according to live + same-day data from Nielsen.
The second game of the day took home a slightly larger audience, no doubt thanks to a halftime performance from Beyoncé.
The Baltimore Ravens’ victory over the Houston Texans managed an average minute audience of 24.3M viewers, and U.S. viewership peaked with over 27M viewers during the halftime show. It was also the most-watched Christmas Day NFL game on record (since 2001) among the 18-34 demo with 5.1M tuning in.
Meanwhile, the Kansas City Chiefs kicked off the day by besting the Pittsburgh Steelers to an AMA of 24.1M viewers.
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For reference, these audiences are nearly
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