Netflix is betting that Peppa Pig can help it gain a foothold in the fast-growing kids gaming business.
The streaming giant on Monday will debut a new exclusive game called The World of Peppa Pig, which will include puzzles, mini-games, coloring [er, colouring] books and other interactive elements, as well as clips from the long-running British children’s show.
The Peppa game comes just hours after Netflix inked a deal with Sesame Workshop to debut new episodes of Sesame Street beginning with season 56 of that show alter this year. Notably, Netflix says that it also has the rights to develop new games based on both Sesame Street and Sesame Street Mecha Builders.
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The Peppa Pig game debut coincides with the launch of episodes from season seven of the show on Netflix.
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