Netflix Got More Hits Than Misses From the Obamas Before the Deal Wound Down

The coming split of Higher Ground, the production company founded by Barack and Michelle Obama, and Netflix will mark the end of — or at least a sizable change to — what’s been a productive relationship.

The Obamas founded Higher Ground in 2018 and signed a deal with Netflix to produce both feature films and series projects for the streamer. Their first project made an immediate splash: The company joined Participant Media as a producer of American Factory, a documentary that would win the Oscar for best feature doc in 2020.

In its eight years at Netflix — the two companies extended their partnership with a first-look deal in 2024 — Higher Ground has produced more than 20 films and series, with a couple more on the way. That’s a good-sized output for most any production company over that span of time. It yielded considerably more finished results than Netflix’s deal

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