Netflix has entered into a new creative partnership with Ekta Kapoor’s Balaji Telefilms in India, further enhancing its content offering in the world’s most populous country. The collaboration, unveiled Saturday in Mumbai, will focus on producing a range of high-quality entertainment, including films, series, and other digital content, designed to appeal to the diversity of India’s audiences, the partners say.
Kapoor, a Bollywood scion and International Emmy Award-winning producer known for her extensive work in Hindi television and film, has been a prominent figure in Indian entertainment for over two decades.
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Monika Shergill, Netflix’s vp of content in India, hailed Kapoor’s impact on the Indian industry, noting her “deep understanding of the audience’s pulse.” Shergill emphasized that this partnership is aligned with Netflix’s broader strategy of delivering content that resonates with the varied tastes of its Indian subscribers.
Kapoor, speaking on
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