Netflix has tapped veteran advertising exec Nicolle Pangis to lead their growing sales efforts in U.S. and Canada.
Her role at the streaming giant, VP of Advertising, had been vacant since Peter Naylor exited the company over the summer. President of Advertising Amy Reinhard, who has been in her post for the past year, has installed Pangis as her No. 2, overseeing the U.S. and Canadian markets.
After entering the ad business two years ago, Netflix shuffled its executive team leading the initiative. Strategically, ads are taking on increasing importance, with the company’s recent subscriber growth propelled by new customers on the cheaper, ad-supported Basic With Ads tier. Still, the company is early in what it has called its “crawl-walk-run” entry into advertising. The initiative is widely seen as a multi-billion-dollar opportunity, but the company faces more work ahead now that it has moved past an initial
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