Netflix’s Tudum Live is finally going to be … on Netflix. What a concept.
Tudum is named the the sound effect that plays ahead of any piece of Netflix programming. Tudum Live is the streamer’s fan fest — it’s like a Comic-Con just for Netflix (though CinemaCon may actually be a better comparison). So the Netflix programming marketing other Netflix programming is now considered proper Netflix programming itself. You follow?
And this year, not only will Tudum finally move from a YouTube live-stream to a Netflix live-stream within the Netflix app, the whole event is being reimagined as a variety show format, The Hollywood Reporter has learned, including performances, stunts and segments.
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The first Tudum event took place just ahead of the global COVID-19 pandemic, in January 2020 at the Bienal Pavilion of São Paulo, Brazil. At the time,
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