Netflix plans to add vertical video feeds to its mobile app starting at the end of April, the company shared in its first-quarter letter to shareholders on Thursday. The streaming giant first began testing the feature in early 2025 as a way to enhance its recommendation function.
“We are launching an updated mobile experience at the end of the month that includes a vertical video discovery feed,” the letter reads. “This redesign will better reflect our expanding entertainment offering and make it easier for members to engage how and when they want.”
During a press preview event last year, Netflix executives explained that the vertical feeds would show clips and trailers of its content on the home screen of the mobile app. The feature — then in beta testing — was said to give subscribers the ability to watch a movie or show by clicking the vertical snippet, add titles to their
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