Netflix has radically changed its approach to interactivity since the release of Bandersnatch in 2018. Though the company produced a number of tie-in specials that took advantage of streaming player technology, Netflix is now more interested in producing actual gaming experiences with veterans of the industry. As detailed at a presentation Polygon attended at of the 2025 Game Developers Conference, Netflix Games is now concentrating and investing in four key categories: Party Games (think Jackbox), Narrative Games (mobile and platform experiences), Kids Games (self-explanatory), and Mainstream Games (Netflix will continue to license titles like Grand Theft Auto 5 and other major franchises).
Case in point: For “Plaything,” instead of replicating the interactive experience of Bandersnatch, Netflix went off and produced an entire game based on the in-world game Thronglets. Sean Krankel, the former head of Night School Studio who is now Netflix’s head of narrative games, recently told Polygon to expect
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