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Netflix Plans Major Overhaul of Homepage Design, OpenAI-Powered Search and TikTok-Style Vertical Feeds

Netflix is planning a major overhaul of its home page on TV sets, as it continues to push into areas like games and live events. The company says that the new home page will roll out to users in the next few weeks and months, depending on location.

“This is not the first change we’ve made to our home page,” says Eunice Kim, Netflix’s chief product officer, in a briefing with reporters. “We’ve been constantly improving it over the last 12 years, mostly behind the scenes, but now, thanks to a combination of new technology and the expansion of our entertainment offerings, we think it’s time to take a giant leap forward.”

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The new layout is more clean and modern, featuring visual elements for shows and movies while also managing to cram in more relevant information about them. Titles will receive callouts

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