Netflix shared what’s coming next in terms of its global offerings, with the company highlighting its diverse slate at its first international showcase held Monday morning at its Los Angeles office.
The streaming giant used the showcase to reiterate its strategy behind original global content, and also took the opportunity to announce a slew of new titles and significant renewals. “Many people assume that the easiest way to program for such a huge audience is to make global hits that everyone can enjoy,” Netflix’s chief content officer Bela Bajaria told the audience.
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“Once in a rare while, that’s the goal, but mostly it’s not,” Bajaria continued, emphasizing that Netflix’s goal remains making films and shows that resonate with the content’s home country first.
International success is still very much part a secondary focus — Bajaria shared that more than 70
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