Netflix says that users of its advertising tier have surged in the past six months, and that the ad tier now has 70 million monthly active users globally. That is up from only 40 million just six months ago, and up from 15 million a year ago.
The company also reiterated that more than half of new users are subscribing to an ad tier, helping to drive that growth.
The company disclosed the new numbers on the two year anniversary of launching the ad tier, and also made a number of other advertising-related announcements, in a post authored by advertising chief Amy Reinhard.
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