Fresh off a record-breaking quarter of subscriber growth, streaming powerhouse Netflix has announced another round of price hikes across all subscription tiers, leaving viewers to dig deeper into their pockets for their favorite content. The company revealed its pricing strategy in a Tuesday shareholder letter, following an impressive end to 2024 that saw the addition of nearly 19 million subscribers.
In an earnings call, Co-CEO Greg Peters explained, “Our pricing philosophy hasn’t changed. It’s pretty much the same as we’ve talked about for the last several years. We look to continually provide more value to our members seeking to wisely invest to increase the variety and quality of our entertainment offering.”
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The new pricing structure, effective immediately, increases the standard with ads plan from $6.99 to $7.99 monthly, the standard tier from $15.49 to $17.99, and the premium subscription from $22.99 to $24.9;
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