Netflix has a treat in store for global fans of Japanese kawaii culture. The company revealed on Thursday that production is underway on My Melody & Kuromi, a Japanese stop-motion animated series devoted to two of the most beloved characters from Sanrio, world-famous as the creator of Hello Kitty. Directed by visionary stop-motion artist Tomoki Misato, the series will launch on Netflix in July.
The characters My Melody & Kuromi have been favorites in Japan for decades. Sanrio launched My Melody in 1975 and describes the character as “a straightforward, cheerful girl who cares deeply for her younger brother” and “enjoys baking cookies with her mother.” Kuromi is a more recent addition to the Sanrio pantheon of cute, having launched in 2004. My Melody’s self-proclaimed rival, Kuromi is often pitched as a lovable but adorable troublemaker. Both characters are widely considered Sanrio favorites.
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