Netflix‘s decision to break up some of its scripted shows can translate to more series views even with less total time spent on some shows.
Season four of Netflix’s YA drama Outer Banks debuted at the top of the streamer’s TV charts for the week of Oct. 7, racking up 62.3 million hours of viewing worldwide. It was a strong showing — particularly considering it was only for half a season, in keeping with Netflix’s strategy of splitting some of its more popular scripted shows into two parts and releasing them about a month apart.
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Here’s the rub, though: That 62.3 million hours of viewing for Outer Banks was about 60 percent less than the opening week for season three, which had just under 155 million hours for a full-season binge release. A similar pattern holds across several popular Netflix series whose
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