French viewers will soon be able to watch TF1 on a new platform — Netflix.
Billed by the U.S. streaming giant as a “new kind of partnership,” TF1’s commercial stations and on-demand content will be available on Netflix from summer next year. Financial details were not disclosed.
The seemingly landmark distribution agreement is the equivalent of NBC, or another major American commercial network, handing over its output to Netflix.
It is further evidence of Netflix’s growing power over traditional TV networks, as well as a marker of the ambition it has for its ad business. If successful, it could prove to be a test case for similar deals as Netflix aims to cement its position as the world’s TV channel.
Netflix said French viewers will be able to watch TF1 shows like The Voice “without ever having to leave the service” — an unambiguous
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