Netflix is pairing up with OpenAI on a new search function, looking to use AI to better understand your exact viewing intentions.
This is according to a report from Bloomberg which stated the streaming giant is looking into a better search ability. This could look into more specific terms, such as searching by moods.
Viewers would also be able to use the new search to make queries that “go well beyond genres or actors’ names” according to Blomberg. For now, this is an opt-in feature and is only available to select users in Australia and New Zealand and only on iOS devices.
