Ever wonder what it’d be like to open your Netflix phone app and summon very specific title recommendations by saying “martial arts musicals” or “I like barbecue”? It’s on the horizon: The streaming service is running beta tests for artificial intelligence-powered search on iOS. The company announced the feature on Wednesday, along with news that it’s also experimenting with vertical feeds similar to those on TikTok.
During a preview event for the press, Netflix execs Eunice Kim and Elizabeth Stone revealed what’s coming to mobile and the TV app. The streamer partnered with OpenAI to work on its generative AI search feature for mobile, which will enable viewers to find new things to watch (or rediscover old favorites).
Currently available as an opt-in beta test, the tool is designed to understand conversational phrases to help you mine Netflix’s library in more ways than just using standard keywords. Recommendations will pop up, and you’ll be
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