Netflix is doubling down on investing in Spain to keep producing Spanish originals, co-CEO Ted Sarandos said on Tuesday during a visit to Madrid to celebrate the streaming giant’s 10-year anniversary in the country.
Visiting Netflix’s hub in Tres Cantos, just outside Madrid, along with Pedro Sanchez, the president of Spain, the top executive said that Netflix would invest €1 billion ($1.1 billion) in the country by 2029.
Touting such Spanish hits as Elite and Society of the Snow, Sarandos shared that local originals generated more than 5 billion hours of global viewing on Netflix in 2024. Emphasizing the global streaming giant’s deep commitment to Spain, the co-CEO also said: “Dali masks, red jumpsuits, Bella Ciao – all of them have become instantly recognizable parts of the global culture.”
Related Stories
Indeed, Netflix’s Spanish hit originals have included the likes of Money Heist, its Berlin
...
Keep reading this article on Hollywood Reporter.